My First Crayola products are designed to meet the early stages of a child’s creative development. Children develop the ability to use art tools at different stages of their toddlerhood—regardless of their age. It’s important to provide little artists with the tools that match their readiness. 

A unique brand identity was created to work alongside its established corporate brand, Crayola. The new visual identity was then rolled out across various packaging, stationary and digital campaigns.