Brand Creation, Brand Positioning, Packaging Design, Literature, Photography & Art Direction and Brand Communication.

Crayola Creations products provide the tools for girls to express themselves while enabling them to build confidence, independent thinking and social integration. Creations products are just the right tools for tween girls to create, express and customise their world with colour!

Seritie was engaged to develop a unique branded look to work alongside the established corporate brand identity, using bespoke illustration, photography and iconography to ensure their marketing materials stand out.